Writing and AI: Find Balance for Writing Professionals

What do you get when you mix writing and AI? Let’s just say it’s a tool that is bound to be an inbound marketer’s best friend. Creating content is king in today’s digital world, however it’s also a very tedious process and can get kicked down the priority list when poorly planned for. Procrastination sets in and before you know it, you are behind! Sound like a familiar situation? We have all been there and the creator of Wriber has been there too.

John Zupancic, CEO of Wriber, first had the idea for the platform about six years ago when he didn’t want to write up a report. Zupancic, a self-admitted ‘non-writer’ shares that he wanted to create a tool which would make it easier for non-writers to create compelling content and for professionals to produce higher quality content, quickly. Combining expected features like grammar and spelling monitoring with web optimization using AI gives Wriber an edge above the competition and now Wriber is an essential tool kit for any writer, marketer or agency.

“As you’re using Wriber, it allows you to write in your customers voice by inserting brand standard presets and as you write, the tool will optimize the content for web performance. That way, it allows you to write twice as fast getting ideas, quotes, statistics, sources and more in the sidebar in real time. Wriber also allows you to increase traffic, stay consistent while managing brand guidelines and editorial standards across all your content and it improves collaboration allowing you to send content to other team members for review to assign due dates and much more.”

Zupancic says that the mentors at the Accelerator Centre have been invaluable in helping him build his company.

“There were times that I wanted to give up. I wasn’t sure if what I was creating enough value, but the mentors at the Accelerator Centre gave me the confidence to keep going, and supported me with building the business, getting a patent, and most importantly helped me with sales. I am a developer by trade, but it expanded my skill sets in all the right ways to get Wriber to where it is today. Today we are doing well and my goal is to build Wriber into a world-class company.”

Zupancic received recognition this past year, he won crowd favourite at Data Marketing Toronto. The company is now looking forward to hosting a booth and session at Big Data Toronto 2018.

Zupancic says happily, “Every good writer or content team needs an editor, and we hope to be that trusted editor.”

To learn more about Wriber or to try a 14 day free trial, https://www.wriber.com/

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