Startup Studio

Affordable & Accessible Design Services

The Startup Studio is a focused team of students from the University of Waterloo’s Global Business and Digital Arts program, that  provide accessible, affordable creative services to startups to help them rapidly accelerate business ideas and execute on brand development, marketing, and UX/UI strategies. The team is lead by Accelerator Centre staff, experienced in graphic design, experience design, brand development, and marketing, ensuring you get high quality design and creative services at a much lower cost. Music to a startup’s ears!

Research and Testing
Gather information about your customers, analyse their needs, and test your solutions

UX/UI Design

Develop a user journey and interface that delights your customers and drives sales

Marketing Design

Create marketing materials that define your brand and communicate your messages to potential customers

Brand Identity

Define your value proposition, key messages, and visual identity


Startup Studio Sprints are 1 day workshops, based on the process used by Google Ventures, that help startups rapidly their validate ideas and create blueprints for developing website, creating brand identities, defining the user journey, creating user interfaces, and more.

Marketing Sprint

Understand and communicate the value of your product by developing marketing concepts that will engage your customers.

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Website Sprint

Map and prototype a new design for your website, in a sprint that will help you communicate the value of your product and brand online.

Product Sprint

Design, prototype and test ideas in a sprint that will take your idea from concept to prototype without making expensive commitments.


AC Jumpstart Client

“We jumped on the opportunity to do a Design Sprint with Startup Studio and they didn’t disappoint. We not only came away with a refreshed and implementable wireframe, we changed our entire payment platform the next week based on a suggestion made during brainstorming. A day well spent!”

Accelerator Program Client

“I really loved working with the Startup Studio. They are an amazingly insightful UX team, bringing clarity, practicality and most importantly solutions to problems. From brief to paper prototype their creative thinking and solid UX process allowed for a fresh eye approach, exactly what this project needed. I would have no hesitation working with the Startup Studio again!”

The Accelerator Centre operates Startup Studio in partnership with
the University of Waterloo and CDMN.