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Meet the Press: A Startup’s Guide to Working with the Media

May 24, 2017 @ 12:00 pm - 1:30 pm

What makes a great news story? Why do some startups get significant media coverage while others fizzle out into the background?

Getting meaningful media attention can be difficult for startups – unless you know your audience and have a killer strategy.

Join the Accelerator Centre and our panel of prominent reporters and media professionals to learn what it takes to have media success. Participants will leave with a better understanding of:

  • What media outlets are looking for
  • How to know when you have a great story
  • How to pitch your story to reporters

Moderated by Accelerator Centre Marketing and Communications Mentor, Ellyn Winters – Robinson


Sarah Efron

Sarah is The Globe and Mail’s small business editor. She leads The Globe’s coverage of entrepreneurs and startups and hosts The Globe Small Business Summit. Previously she was deputy editor at MoneySense and senior editor at Financial Post Magazine.

Jessica Galang

Jessica is the news editor at BetaKit. She’s been tracking the transformation of the Canadian tech ecosystem over the past two years, and is passionate about conversations tackling diversity and inclusion in tech.

Nadia Matos

Nadia Matos is a multimedia journalist who has worked as a video journalist, media coach, social media producer, college instructor, web writer, assignment editor, radio host, news reader and emcee.

For the last 11 years she has worked as a video journalist for CTV News in Kitchener. Her work has taken her to many different communities across southwestern Ontario, and as far north as the Kashechewan First Nation.

Terry Pender

Terry is a reporter at the Waterloo Record. Terry started working as a reporter in April of 1984 – three months after Apple launched the famous 1984 ad that was directed by Ridley Scott. Terry has covered a wide variety of stories in his 33 years of reporting, including interviews with a First Nations medicine man on Manitoulin Island, old veterans of the Winter War between the Soviet Union and Finland, and demonstrators outside the Florida State Prison in support of the execution of serial killer Ted Bundy.


May 24, 2017
12:00 pm - 1:30 pm
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