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Establish Your Sales & Marketing Foundation with HubSpot

November 6, 2018 @ 12:00 pm - 1:30 pm

“The funnel is seriously broken and doesn’t accurately represent how companies grow.” — Brian Halligan, co-founder and CEO of HubSpot

The premise is simple: the traditional “funnel” is a broken metaphor for how today’s company grows. This is why we need a new metaphor to describe growth in today’s company – The Growth Flywheel.

This workshop is designed to help startups understand who their customers are, how to communicate to them, and best practices for establishing a strong foundation for sales and marketing. Led by Corey Dolik from HubSpot, he will also cover some practical tools for implementing these strategies.

Whether you are attracting your first customer or trying to retain your 1000th, this workshop will help grow your business.

Enter the Growth Flywheel
The Growth Flywheel is a concept first introduced by Jeff Bezos of Amazon. The Flywheel places the customer in its centre, storing energy and releasing it with momentum to keep spinning. Join us on Nov 6th to learn about this new methodology and grow your business with HubSpot.

Workshop Outline:
Persona development – who are you marketing to? Why? How? Let’s talk about it.

Sales development, activities, and reporting (even pre-customer).

What is inbound marketing? (hint: it’s not arts and crafts)

Traffic Generation: How do you attract, convert, and close customers?

About Corey:
Corey develops strategic partnerships with incubators, accelerators, and VCs with HubSpot for Startups. A former founder, his experience includes business development and operations experience working with leading venture-backed technology startups, across industries. Corey is also an angel investor and adjunct faculty. He loves startups, Bob Dylan, and pizza.

295 Hagey Boulevard. Networking Area. Waterloo, ON N2L 6R5 CA
Tue, 6 Nov 2018 at 12:00 PM


November 6, 2018
12:00 pm - 1:30 pm
Event Category: