Dibbzz Partners with Interac to Improve the Experience of Concert Goers
Imagine you are at a local concert venue, about to see your favourite artists preform. You’re excited to be there, but your seats are at the back of the venue. Not the best experience.
Before the show starts, you notice there are empty seats right in the front. You wonder if they are available and if they are, how do you make a purchase? What if there was a way to upgrade to those seats, in real time, right on your phone?
With Accelerator Centre client, Dibbzz’s, new mobile upgrade platform – you can do just that.
In 2016, Dibbzz founder Brennon D’Souza, came up with the idea to find a way to get concert goes and sports fans closer to the action. “I started with trying to use video to give fans the experience of being in the front row, but one day I thought….video is great, but what if I could really get them closer,” Brennon explains. From that pivot, Dibbzz was born.
The platform, which runs on text messages, allows venues to advertise empty seats to patrons before the show. Concert goers simply send a text message to “call dibbzz” on the open seats. Its a win-win for venues and customers alike – the venue gets extra revenue from the seats that would previously have been unsold and fans get a better experience.
Dibbzz joined the Accelerator Centre in the fall of 2016 and quickly began to utilize the AC community to make connections within the market. “Through the AC’s CEO, Paul Salvini, we were able to connect with the Centre in the Square and partner with them to test our ideas,” Brennon recalls. “It was a great opportunity for us to get our foot in the door and get some real-world feedback on the service. That’s been incredibly valuable to us.”
Starting with Centre in the Square, Dibbzz has plans to expand into other arts venues and eventually being available to all performing arts centres, theaters, and sports venues around the world.
In May, Dibbzz participated in a collision day hosted by electronic payment giant, Interac. As a result of the day, they received a $15,000 cash prize to help them bring their platform to more venues. In addition to the capital, Interac is also providing Dibbzz with their resourses and mentorship in expertise to expand the product within the market.
The concert ticketing industry was worth 7.8B in 2016 with the sports venue market being another 75B. With up to 40% of venue seats being unsold, Dibbzz is positioned to transform the way fans experience their favourite shows and events and to help venues be more profitable along the way.
To learn more about Dibbzz, visit dibbzz.com