Client Type: AC Graduates
Sober Steering is developing a steering-wheel based interlock system to prevent drunk driving. Through the natural interaction between a driver’s hands and the steering wheel, Sober Steering’s unique transdermal sensor technology analyzes the pre-sweat vapors exuded from the skin to determine driver impairment. The Sober Steering solution is invisible to passengers and requires no change in driver behaviour, eliminating the social stigma traditionally associated with existing technologies. Sober Steering’s first product – the Zero-Tolerance System – will be marketed primarily to convicted DUI offenders – who are mandated by Canadian law to install interlock devices – and fleet vehicle companies.