Advisor Network

Our mentorship model is further extended through strong alliances to the Waterloo Region tech ecosystem. We tap into the minds of our Region’s top business people and technology leaders, who contribute to our Advisor Network.

Alexis Black

Intellectual property strategy
Intellectual property education
Maximizing legal resources

Brian Collie

How to grow companies

Bruce Inwood

Product/market validation
Go-to-market strategies
Demand generation

Christopher Sherman

Business: Technical translator
Stakeholder Management
Technical Approach Optimization

Conway Fraser

Brand storytelling
Media/pitch coaching
Earned media strategy

Dayton Periera

User Experience
Visual Design
Prototyping

Don Thomson

Customer Value Proposition
Competitive Product Positioning
Product Lifecycle management

Doug Akers

Customer insight
Team and leadership development
Project and process

Ivey School of Business

Market validation
Go-to-market strategy

Jan d’Ailly

B2B Engineered Products and Software Value Chain
Sales/Marketing Channel Management

Jaret Henhoeffer

Exit Strategies and Valuation
Business transaction management
Disruptive Sales & Marketing Strategies

Jeff Campbell

Go-to-market strategy and execution
Sales strategy and operations
Startup leadership

Joseph Pupuolo

Launching products
Getting early sales

Kurtis McBride

Entrepreneurship
How to grow a hardware company

Larry Dandrea

Strategy & Operations
Mergers & Acquisitions
Sales

Melissa Durrell

Pitch Coaching
Media Training
Executive Communications Training

Mike Janzen

Exit strategy
Building/leading teams
Raising Venture Capital

Mike Brown

Product Design and Development
Product validation and testing

Scott Barker

Business Development
Sales
Strategy

Simon Chan

Strategy development
Customer experience
Leadership development

Tristan Zimmerman

Strategic Discovery
Experience Design
Hardware Design Execution

Will Hutchins

Raising capital, and alternative funding vehicles available through Expresso Capital

Amir Solowiejczyk

Lean Startup
Business Strategy
Operations

Colin Schmidt

Sales Support for selling through Channels (Retail, Online, Distribution)
Retail, Online, and Distribution Agreements
Channels go-to-market planning and execution