Writing and AI: Find Balance for Writing Professionals

What do you get when you mix writing and AI? Let’s just say it’s a tool that is bound to be an inbound marketer’s best friend. Creating content is king in today’s digital world, however it’s also a very tedious process and can get kicked down the priority list when poorly planned for. Procrastination sets in and before you know it, you are behind! Sound like a familiar situation? We have all been there and the creator of Wriber has been there too.

John Zupancic, CEO of Wriber, first had the idea for the platform about six years ago when he didn’t want to write up a report. Zupancic, a self-admitted ‘non-writer’ shares that he wanted to create a tool which would make it easier for non-writers to create compelling content and for professionals to produce higher quality content, quickly. Combining expected features like grammar and spelling monitoring with web optimization using AI gives Wriber an edge above the competition and now Wriber is an essential tool kit for any writer, marketer or agency.

“As you’re using Wriber, it allows you to write in your customers voice by inserting brand standard presets and as you write, the tool will optimize the content for web performance. That way, it allows you to write twice as fast getting ideas, quotes, statistics, sources and more in the sidebar in real time. Wriber also allows you to increase traffic, stay consistent while managing brand guidelines and editorial standards across all your content and it improves collaboration allowing you to send content to other team members for review to assign due dates and much more.”

Zupancic says that the mentors at the Accelerator Centre have been invaluable in helping him build his company.

“There were times that I wanted to give up. I wasn’t sure if what I was creating enough value, but the mentors at the Accelerator Centre gave me the confidence to keep going, and supported me with building the business, getting a patent, and most importantly helped me with sales. I am a developer by trade, but it expanded my skill sets in all the right ways to get Wriber to where it is today. Today we are doing well and my goal is to build Wriber into a world-class company.”

Zupancic received recognition this past year, he won crowd favourite at Data Marketing Toronto. The company is now looking forward to hosting a booth and session at Big Data Toronto 2018.

Zupancic says happily, “Every good writer or content team needs an editor, and we hope to be that trusted editor.”

To learn more about Wriber or to try a 14 day free trial, https://www.wriber.com/

Epoch: Connecting Not-for-Profits and Businesses to Make Greater Social Impact

If you’ve ever wanted to volunteer for a non-profit organization, you know it can be challenging to find the right person to reach out to. And if you’ve ever planned a not-for-profit event, you know that finding partners and volunteers to help you make your vision a reality can be hard too. That is the challenge that the Epcoh team hopes to solve by connecting non-profits with industry and individuals looking to give back to their community. The hope is the platform will encourage more volunteerism in the region and around the world.

The platform works by utilizing not-for-profit profiles that list volunteer opportunities for businesses in the region and matching that with profiles from corporations and individuals based on their interests, what they’re passionate about, their availability and what type of work they’d like to. Epoch then curates opportunities that match individuals, and offers a bi-weekly or monthly schedule of available volunteers, fostering more long-term volunteerism relationships.

A tight-knit team

Jade Choy began her journey in 2017 when she graduated from University of Waterloo and was introduced to an opportunity to compete for the $1,000,000 Hult prize. Jade and her team went through the program not really expecting to get into the second round let alone the finals. They ended up being in the semi-final in the UK, which then landed them in a one-year program in Boston where they were able to build out their platform. This past September, the team pitched in New York City for the finals among six other companies. Although the team did not take the grand prize home, they learned a great deal and were able to take those learnings to grow the company into what it is today.

The team consists of Jade and 6 other individuals including her brother, a recent UW design graduate, and five other UW students who are working on the platform part-time. All of the team is like-minded, highly-skilled and very excited about the work they’re doing. When we asked Jade how it is working with her brother, she laughed and said,

“ It’s really great and funnily enough I think we were conditioned to do this. Growing up we were always close, both in age being 13 months apart, and due to our interests and passions. As kids, we always had tennis lessons, swimming, hangouts, excetera together, probably because it was convenient for our parents to put us in the same activities —  but being together so often like that made us very close, making it easy to communicate. It was as if we were in training. So yeah, it’s really good we communicate well and I have a lot of fun working together.

Jade and the founding team, including her brother decided ultimately to come back to Kitchener Waterloo to grow their company.

“Looking at the tech ecosystem here, the openness to innovation, the interest in giving back, the number of not-for-profits also open to innovation, and the need to connect more businesses with them in the region made our decision to come here a no-brainer!”

What’s Next

In October of 2017, Epoch received $30,000 in seed funding from the Accelerator Centre’s AC JumpStart program to help them continue to build and grow the platform. Currently, Epoch works with several not-for-profits in the region, including the Downtown Kitchener Library and the YMCA bringing those organization together with the community to foster a collaborative community culture. “I wanted to make sure that our platform wasn’t a standalone form but rather that it integrated into systems that employees are and not-for-profits are reusing in their day-today lives, making it easy to volunteer and find information about how to volunteer,” Jade says. “Epoch is meant to facilitate meaningful partnerships and we are proud of the work that’s already being done in the beta program.“

Currently, the not-for-profits Epoch is partnered up with, are those who are looking for volunteers that are skill-based and that would need minimal additional training. The platform is not yet working with organizations that serve  vulnerable groups, due to the additional procedures, background checks and training that volunteers will need to work with them. However, those groups are on their roadmap to start beta testing the platform soon. The team will launch the pilot project with two to three not-for-profits right here in Waterloo region.

“The whole purpose of our company is to make giving back time-energy-skills on a volunteer basis easy. We want to facilitate more meaningful connections, because if someone has some extra energy after their work day and they want to volunteer their time, what we’ve seen is that a lot of those individuals will go to not-for-profit website message forms to look for opportunities and it’s actually very difficult to find the information and by the time that they are aligned and ready to do the volunteering, their availability has changed.

We need to change the system so that it empowers more people to do what they want to do when they have the availability and we are determined to make this a tool that can empower social impact in our community, work and beyond.”

To learn more about Epoch, please visit: https://www.epochapp.com/aboutus/

AC JumpStart is made possible by and investment from the Federal Economic Development Agency for Southern Ontario(FedDev Ontario) and is delivered in partnership with Conestoga College,  Laurier, and the University of Waterloo.


AC Grad eleven-x Partners to Bring Smart Parking to Stratford

Originally published by CTV news Kitchener